Iran’s Consulate General in Hamburg, Abbas Badakhshan, head of Iran National Carpet Center, Hamid Kargar, head of the Association of Iranian Carpet Importers in Europe, Bahram Tahbaz, and 50 Iranian carpet traders held a meeting in the German port city on Tuesday to discuss ways to expand the market for Iranian carpet in Europe.

The need for effective marketing, advertisement and branding were highlighted during the meeting. Persian carpets worth $330 million headed to 80 countries in the last Iranian year (ended March 20, 2015) amid western sanctions imposed on Iran over its nuclear program. The exports are expected to dramatically increase after the lifting of sanctions in early 2016.

By Financial Tribune