11 Apr 2025
Sunday 4 November 2018 - 16:07
Story Code : 325618

Sainsbury�s in a stew over mash-up of �Persian� dish

Sainsbury�s in a stew over mash-up of �Persian� dish
The Guardian | : Magazine apologises after British-Iranian readers say inclusion of recipe for curry is �lazy, casual racism�

A sparkly bonfire night cake and a traditional English sausage and mash were both on offer in October�s edition of Sainsbury�s Magazine. More prominent than this seasonal fare, though, was a bold attempt to broaden readers� horizons: a front-page photo of a �golden Persian curry�, tagged as �the dinner party dish you HAVE to try�.

But the magazine�s fusion adventure has now backfired. Its editors stand accused of �lazy, casual racism� because, according to Iranian readers, chefs and fans of Persian cookery, the ingredients bear little or no relation to the region�s authentic cuisine.

The culinary controversy soon spilled on to the pages of the journal�s Twitter feed and Instagram account, where accusations of sloppy �cultural appropriation� abounded, although they have since been taken down by the magazine. Reader Pooneh Arrondelle wrote: �This is NOT a Persian recipe, it can�t even be said to be inspired by Persian cuisine. No Persian/Iranian would ever mix these ingredients. You think sprinkling a few pomegranate seeds on to something makes it Persian?�

Read more here
https://theiranproject.com/vdcezn8xvjh8wpi.1kbj.html
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